You searched for: ""

The results has been filter on Authors containing Marian Sudbury.
ANA has found 2 results for you, in 118 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005
×

Citation

Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-launches


Research papers

How are new interactive relationships with customers changing the face of marketing

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies and how they handle data security to illustrate that...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Rana Tassabehji, Marian Sudbury
September 1, 2000
×

Citation

Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-are-new-interactive-relationships-with-customers-changing-the-face-of-marketing